Kmart calls it rockstare. the look you get when you dress like a "rock star". is this cool? maybe if these kid/teens want to look like "rock stars" they should do some coke and trash a hotel room. I could see wal-mart marketing coke to tweens.
based on the commercial, the rock stars that these kids are trying to emulate are the molly cyrus, zach efron, and possibly hillary duff (if she hadn't fallen off the social radar) crowd. how did these kids become "rockstars"? Isn't hi-scool musical just about the furthest away from being a "rock star" you can get?
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